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Intertextile is back: first Intertextile fair of the year takes place in Shenzhen
From 15 – 17 July, Messe Frankfurt hosted its first trade fair since February and the first Intertextile Apparel show of the year: Intertextile Shenzhen Apparel Fabrics. The fair was newly rebranded this year to align with the two well-established Intertextile Apparel shows in Shanghai and was well-received despite the current industry challenges and travel restrictions, proving the significant demand for an Intertextile Apparel fair in the Greater Bay Area region. Held at the larger, brand-new Shenzhen World Exhibition & Convention Center, the 2020 edition of Intertextile Shenzhen Apparel Fabrics welcomed a total of 886 exhibitors covering 50,000 sqm. Together with the concurrently held Yarn Expo Shenzhen, CHIC and PH Value, the four fairs attracted over 42,000 visits.
Intertextile Shenzhen opens Wednesday, welcoming new exhibitors whilst domestic and international pavilions return
As events and exhibitions begin to resume in Guangdong province, Intertextile Shenzhen is preparing to welcome new domestic, as well as international exhibitors to China’s fashion capital this week from 15 – 17 July. The show will be the first held by Messe Frankfurt since February and this year, has relocated to the larger and brand new Shenzhen World Exhibition and Convention Center, in order to support the fair's development and growth. Following the disruption to production lines and supply chains, the fair will serve as a key platform for the industry to reconnect. And with a market recovery anticipated, Intertextile Shenzhen is ideally positioned as one of the most popular trade events in the region to help exhibitors and buyers of quality fabrics and accessories prepare for the seasons ahead.
‘Made in China’: a label redesigned in Shenzhen
Global streaming giant Netflix recently released a new fashion competition. It included an upcoming designer from Shenzhen, who supports a fresh perspective of fashion ‘made in China’. Long associated with cheap fast fashion, this label is now redefined to ‘designed in China’, as young Chinese talents return home from renowned fashion institutions. Shenzhen offers the ideal base for brands, thanks to its strong economy and access to local garment manufacturers. And at Intertextile Shenzhen Apparel Fabrics, exhibitors with high-end fabrics and accessories can expect to enjoy a proximity to fashion’s next big force, from 15 – 17 July 2020.
Intertextile Shenzhen 2020 rebrands and expands with new venue plus concurrent fairs
The newly rebranded Intertextile Shenzhen Apparel Fabrics (formerly Intertextile Pavilion Shenzhen) will take place from 15 – 17 July 2020, at a brand new venue – the Shenzhen World Exhibition and Convention Center. An estimated 2,000+ exhibitors are expected to join a space of 60,000 sqm (2019: 1,065 exhibitors). Held concurrently with the first Shenzhen edition of Yarn Expo, as well as CHIC and PH Value, the fair offers a comprehensive, convenient platform for sourcing between seasons in South China.
Exhibitor numbers up by 8% at Intertextile Pavilion Shenzhen 2019, as fair prepares to upgrade to larger venue
From 4 – 6 July 2019 at Intertextile Pavilion Shenzhen, 1,065 international exhibitors from 11 countries and regions (2018: 971 from 12 countries & regions, an 8% increase) welcomed 17,745 visitors from 46 countries and regions* (2018: 17,664 from 35 countries & regions). Exhibitors reported successful business outcomes in the promising South China market, thanks to the fair’s high buyer quality and location. After already expanding by one hall last year, venue and date changes are planned for the next edition in 2020 to further accommodate the fair’s consistent growth.
Exhibitors connect with hundreds of Chinese fashion brands at Intertextile Shanghai & Shenzhen’s Japan Pavilions
“Made in Japan” is a popular selling point across many consumer goods categories in China – cosmetics, stationery and homeware to name a few – and this demand also extends to the apparel textile industry. The Japan Pavilion is now well established at both Intertextile Pavilion Shenzhen – the next edition of which takes place from 4 to 6 July – and Intertextile Shanghai Apparel Fabrics, and continues to draw large crowds at every edition of both fairs. This prompts a key question: every textile producing country has its specialties, but what can be learnt from the phenomenal success of Japanese exhibitors at Intertextile?
All the important information about your trade fair visit
Admission only to journalists and exhibitors within the framework of their press activities. The Press Center opens daily during the fair.
Efficient working environment:
- Internet service in the Press centre
- PC work station(s)
- Interview room(s)
The following materials are available:
- Messe Frankfurt's press releases
- Exhibitors' press releases
Relax in the Press centre:
- Snacks and drinks
- Cloak room
Press registration & contact
Any member of the press wishing to attend this fair should contact us. Our contacts would be happy to help you with any queries you might have relating to your reports. Alternatively, you can register onsite by presenting your business card at the registration counter during the fair.
Contact persons for the press
Ms Georgina Dunford
Tel +852 2238 9941
Fax +852 2598 7919
Ms Paula Tan
Tel +852 2230 9252
Fax +852 2598 7919